Founding Marketing Lead

We are looking for our first marketing hire, a founding marketer who wants to define a new category, work alongside founders and customers, and build the go-to-market engine behind our growth. Staer is building the software layer powering the next generation of autonomous warehouse operations. Billions have been invested in warehouse robotics, yet most operations still lack the intelligence layer that helps robots understand, coordinate, and continuously improve physical work. That is the problem we are solving, already working with some of Europe’s leading warehouse operators.

This is not a traditional marketing role. You won’t inherit a playbook. You’ll build it.

Your mission is to build the go-to-market engine that makes Staer the reference point for Physical AI in warehouse operations. You’ll shape and continuously evolve the category narrative, build a repeatable enterprise demand generation engine, enable partners to sell Staer confidently, help GTM win and expand enterprise customers, and establish Staer as one of the most trusted voices in Physical AI. We measure success by commercial outcomes, not marketing activity.

We are a remote-first team across Sweden, Switzerland, Denmark, and Greece, built around trust, ownership, and clear communication. AI is woven into our daily work. We use tools like Claude Code to create, analyze, automate, and iterate faster. Being AI-native isn’t a bonus here. It’s part of the craft.

You’ll work directly with founders who have built category-defining technology companies, led public software businesses, and built companies acquired by Apple and Meta. As our first marketing hire, you’ll help shape not only our marketing function, but how Staer grows and how an entire industry understands what we’re building.

What the role covers

• Category & positioning: define how Staer is positioned and how the category is understood; turn complex technology into compelling business value; continuously refine messaging through customer insights.
• Demand generation: build a repeatable enterprise demand engine; execute targeted ABM initiatives and founder-led marketing; create scalable top-of-funnel growth.
• Content & GTM: create customer stories, case studies, technical content, and sales assets; enable GTM with messaging, presentations, and thought leadership; turn customer conversations into content that influences customers, partners, investors, and future hires.
• Growth & analytics: measure what creates pipeline; run experiments, learn fast, and scale what works.

What it takes

• Early marketing hire experience at a Seed to Series A/B B2B SaaS, AI, robotics, infrastructure, or deep tech company.
• Responsibility for pipeline generation, not just campaigns.
• Direct working history with founders, Product, and enterprise sales.
• Track record of building demand from scratch.
• Naturally curious, comfortable talking to customers, and able to turn insights into action.
• Builder mindset: thrives in ambiguity, moves between strategy and execution, embraces AI as a force multiplier.
• Experience in AI, robotics, industrial software, infrastructure, or developer tools is a plus, but curiosity, commercial instinct, and the ability to learn quickly matter more.